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Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And...
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How can you create a press release for media outlets when you don’t have a...
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I...
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5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. It’s been three...
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Media Darling: How to get the media chasing you – not the other way around
Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch...
View ArticlePreparing for a media interview the right way
It’s one thing to put together that stellar press release and pitch it to the media, but what about surviving the media interview? In the post I tackle preparing for a media interview, which involves:...
View ArticleHow to create media-ready photographs without a professional
INSTEAD of going on about how an onsite stylist, makeup artist and hairdresser would have gone a long way in making these photos more enjoyable to look at, I’ll just give you some tips on how to create...
View ArticleFind your hook to lure in the media
LAST night I was writing this article as part of one of the lessons in the Get Your Business or Blog the Media Attention It Deserves eCourse and thought it was too good not to share here too. If you...
View ArticleFive PR lessons to learn from The Wiggles
WHETHER The Wiggles’ decision to bring back original Yellow Wiggle Greg Page to replace frontman of five years Sam Moran is right or not is not for me to judge. However, the way the ending of Sam’s...
View ArticleThe Making of An Entrepreneur: Button Baby
The inbox has been overflowing with submissions for The Making of An Entrepreneur series and I can’t tell you how much I’ve learnt from reading them. First is the lovely Andrea Egan from Button Baby...
View ArticleDigital PR: 15 tips to supercharge your DIY PR toolbox
When people think of PR, it conjures up images of having to phone a journalist and pitch a story down the line. Scary for some of you, I know! But the reality is, PR is so much more than that –...
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